2020

This simulation, developed with MTP, is more structured than our other simulations. The detail is built up in stages with new decision areas added each round and the simulation rewards teams that are rigorous in their approach.

Scenario

Set in the year 2020, teams take over a company that manufactures and sells drinks, incorporating a unique, sugar-substitute technology. This technology has been called NaturalSweet and is a natural product with none of the downsides of either sugar, or synthetic sugar-substitutes. The business has recently been acquired by a parent company who believe NaturalSweet technology is going to stimulate profitable growth.

Process

As with our other business simulations, teams start by analysing the business they inherit, set objectives, strategies and trade for a number of years. After each round (representing a year) they receive a printout detailing: Financial Statements; Ratios; Qualitative data (such as Staff Skills and Consumer Satisfaction); Messages and a Market Summary.

Decisions

Teams are able to make a broad range of business decisions, including:

• Product Development / R&D
• Production
• Distribution
• Finance
• Information Management & Technology
• Branding, Consumer & Trade Marketing
• Human Resources
• Social Responsibility

Duration

2020 is typically run over a 2-3 day period, a condensed version can be run in a day while with other inputs it can be run over longer periods.